Смена логотипов: от макро к микро. Маркетинг - наше все.

Предположительно, обновленный микрософт более дружелюбен:
" This is smart. Microsoft’s 1987 logo, and its earlier iterations, have that World-Domination-Consumers-are-our-Minions attitude to them that was the norm for corporations that did indeed wanted to dominate the world but we all hate those kind of companies now and is the main reason why pretty much every company in the Fortune 100 has switched from logos that use big, bold, all-uppercase wordmarks to friendly, approachable, light, all-lowercase wordmarks you would want to share a beer with."